Event branding

The concept was to create a brand identity, re-design and advertise a solution for the FEI World Equestrian Games 2022, in a new venue with the correct requirements and facilities to host the equestrian sport games. The brands events are organized to bring together top international equestrian athletes to participate in one of the eight different FEI disciplines. The brand aim is to demonstrate a classy, luxurious feel in the design and branding for the FEI WEG 2022 in Al Shaqab, Doha, Qatar. The design is influenced by a modern art style and represents the colours of Doha, Qatar.

Discipline illustration designs

Brand manual

App design

Promotional video

Event branding & advertising

Poster advertising

Advertising mockup

Magazine mockup

Facebook profile

Instagram profile

Live scoreboard screen

Ticket design

Stationery design

Website mockup

Pop-up shop display



Team apparel

Team apparel

Wine branding

The challenge was to create a new range of Spanish Andalucían wine and packaging, branding for a younger generation in a more modern market, however still being sympathetic to its historical context. The brand and packaging design should tap into the market for Spanish gourmet products but achieved in a contemporary way. After visiting the Spanish Bodega Descalzos Viejos (winery) in Ronda I gathered inspiration and ideas for my wine brand design. I have re-design the wineries logo, olive label, red and white wine bottle labels and packaging.

Horse illustration

Red & white wine labels

Wine bottles & packaging

Olive label design

Wine boxes
Gourmet products
Wine advertising

Wine branding & packaging

App branding

The task was to design an interactive mobile application and concept that must promote a social issue that one is passionate about. My mobile application focuses on endangered animals specifically the Amur Leopard which is critically endangered. The application educates the audience about the animal and risks it faces – there is a donation page to support my Save Amur Leopard organization to help save the animal from extinction.

App screens

App design

App promotional video

Application event stand


University re-design

The task was to research five different university master degree courses in graphic design and brand material including websites, brochures, marketing strategies (UX and UI user analysis). The task was to choose the least appealing of the universities and re-design it creating a new brand identity using recognizable elements of the original university website brand design. Therefore I have re-designed the brand identity for the Arts University of Bournemouth, creating a website template, brochure and marketing strategy.

University infographic analysis

Website design

Open day advertising

Open day poster advertising

Billboard advertsing

Instagram advertising

Open day advertising

Instagram advertising

MA Graphic design brochure

Logo designs

© 2021 by Saskia Norum